What is an Azteca Lobby Card (or ALC)?

ALC stands for "Azteca Lobby Card." ALCs are 11"x 14" posters which were produced to hang inside lobbies of movie theaters. They were produced in sets of 8 different cards for each movie (occasionally, there are 12 cards in the set). They are printed on heavy 'card stock' paper, with an actual B&W photo affixed right on to the card. This attached photo pictures a scene from the movie. Two companies produced this type of lobby card: Azteca and Clasa-Mohme. However, for the sake of simplicity, we refer to all of these cards as, "Azteca Lobby Cards." These Hard-to-find lobby cards were printed in the United States -- to be used in American Spanish-language theaters. For most Mexican films, they were the only U.S posters ever produced. They feature completely different artwork than standard Mexican lobby cards. The border art is the same on all cards of the set, only the attached photo-scene is different.

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